【作者简介】杜鹏，南开大学社会学院

【文章来源】《社会学评论》2025年第6期

【内容提要】基层市场中的交易行为兼具市场性和社会性。文章结合川南湖镇的茶叶收购案例，分析“农户-贩子-茶厂”这一市场链条中不同主体之间的交易逻辑，揭示了开放市场体系中的熟人市场形态。贩子以人情互动策略竞争市场范围，却可能软化交易的质量标准，堵塞市场链条，进而须通过灵活开放的交易策略实现风险控制。基层市场链条不同环节的社会性存在差异，且与市场性形成不同的适配方式。根据交易场景平衡社会性与市场性的关系，才能保持市场链条的弹性，进而在开放市场中建构灵活包容的交易秩序，适应农民生产生活秩序的渐进性变迁。

【关键词】熟人市场 / 市场链条 / 交易行为 / 市场风险

【全文链接】http://src.ruc.edu.cn/CN/Y2025/V13/I6/32

Acquaintance Markets: Trading Strategies and Risk Management of Tea Peddlers in Southern Sichuan

Abstract: The transactional behaviors within the grassroots market are both market-driven and socially conditioned. This article, in combination with the case of tea purchasing in Hu Town, southern Sichuan Province, analyzes the transaction logics among different subjects within the market chain of“farmers-peddlers-tea factories”, and reveals how the grassroots market adapts to the open market system as an acquaintance market. Peddlers need to compete for the market scope through interpersonal interaction strategies, but this may soften the quality standards of transactions and clog the market chain. Consequently, they have to achieve risk control through flexible and open transaction strategies. It can be observed that the sociality of different links in the grassroots market chain varies, and forms different adaptive patterns with marketability. Only by balancing the relationship between sociality and marketability based on transaction scenarios can the elasticity of the market chain be maintained, and subsequently, a flexible and inclusive transaction order be constructed in the open market to adapt to the gradual changes in the production and life order of farmers.