【作者简介】李珮瑶，吉林大学马克思主义学院；史 骥，云南大学民族学与社会学学院

【文章来源】《社会学评论》2024年第5期

【内容提要】盖章消费作为新兴的消费现象，反映了消费者既重视消费品又重视消费过程，既希望体验个性化又希望得到制度性强化的特征。本文以实践范式为研究视角，以贝克“制度性个体化”理论为分析框架，认为盖章消费是基于主体流动而发生、借助制度化消费工具介入消费过程，通过收集流动性标记以实现旅行体验实体化的消费实践。盖章消费体现了消费者在差异化旅游情境下对确定性的寻求，而制度化需求背后是“自我”对现代性风险的应对，制度化与个体化的平衡则是对秩序紧张的调适。

【关键词】工艺消费 / 制度性个体化 / 消费实践 / 盖章消费 / 旅游流动

【全文链接】http://src.ruc.edu.cn/CN/Y2024/V12/I5/49

Craft Consumption and Institutional Individualization:An Analysis of Consumption Practices in the Case of Travel Stamping

Abstract: Stamping consumption, as an emerging consumption phenomenon, reflects that consumers attach importance to both consumer objects and possession experience and want to personalize the experience as well as prove the authenticity through institutionalization. In this paper, we take the practice paradigm as a perspective and introduce Beck’s theory of“institutional individualization”as an analytical framework, arguing that stamping consumption is a consumption practice based on the occurrence of personal movement. It occurs through the control of the consumption process by institutionalized consumption tools and finally materialized travel experience by collecting movement markers. Stamping consumption reflects the consumer’s search for certainty in a differentiated tourism context. Further behind the demand for institutionalization is the“self-posed”response to the risks of modernity, and the balance between institutionalization and individualization is a process of debugging the tensions of a new order.