【作者简介】颜燕华，中国社会科学院社会学研究所

【文章来源】《社会学研究》2026年第4期

【内容提要】农产品地理标志建设是中国农业现代化的重要抓手。本文以Z县茶产业为例，结合清晰化理论视角与农业研究中的物质性转向，提出“打造特产”的分析框架，考察地方政府如何通过行政技术将模糊的自然风土重构为清晰的治理对象。研究发现，这一过程沿着空间的行政划界、技艺的标准量化与主体的代理化治理三重机制展开，在推动产业发展的同时，也带来非预期的生态和社会影响。本文强调，将物质性带回农业治理分析，有助于更全面地理解相关产业政策的运作机制与适用边界。

【关键词】农业产业化；地理标志；打造特产；风土；物质性

【全文链接】https://shxyj.ajcass.com/Magazine/show/?id=123244

Crafting Specialties: The Logic and Practical Mechanisms of Local Governments in Reshaping Terroir———Taking the Development of the Oolong Tea Industry in Z County as an Example

Abstract: Geographical indications for agricultural products serve as a crucial instrument for China’s agricultural modernization, yielding significant results in brand building and increasing farmers’ incomes. Taking the tea industry in Z County as a case study, this paper integrates the theoretical perspective of legibility with the recent material turn in agricultural studies to propose an analytical framework of ‘crafting specialties.’ It examines how local governments employ administrative techniques to reconstruct ambiguous terroir into clearly defined objects of governance. The study reveals that this process unfolds through a triple mechanism: the administrative demarcation of space, the standardized quantification of techniques, and the proxy-based governance of subjects. While driving industrial development, this process also generates unintended ecological and social consequences. The paper emphasizes that bringing materiality back into the analysis of agricultural governance facilitates a more comprehensive understanding of the operational mechanisms and applicable boundaries of relevant industrial policies.