【作者简介】张兆曙，杭州师范大学社会学系；王朝阳，华中师范大学社会学院

【文章来源】《社会学研究》2024年第6期

【内容提要】本文从平台型社会生产结构的角度系统考察了网约车的市场地位获得及其特殊路径。在平台型社会生产结构的运行中，强大的信息处理能力和开放的交易结构相结合，使平台系统演化为一个复杂系统，并在双向技术赋权的推动下发生双重涌现：其一，在平台企业的基础上涌现出一个庞大的市场。平台市场的涌现意味着在传统市场规制体系之外的市场建构。其二，在平台市场的基础上涌现出一个强大的社会。平台社会的涌现奠定了支持网约车发展的社会基础。平台系统涌现出的市场建构之“形”和社会基础之“势”共同推动了国家对网约车服务的认可、接纳和授权。

【关键词】市场地位；平台型社会生产结构；涌现；平台市场；平台社会

【项目基金】本文系国家社会科学基金重点项目“网络事件的发生机制与分类治理研究”（17ASH006）的阶段性成果。

【全文链接】https://shxyj.ajcass.com/Magazine/show/?id=97018

Dual Emergence and Market Position Attainment of Online Car-Hailing: An Analysis Based on the Platform-Type Social Production Structure

Abstract: From the perspective of platform-type social production structure, this paper systematically explores the market position attainment of online car-hailing and its particular approach. In the operation of the platform-type social production structure, the combination of powerful information processing capabilities and open transaction structure enables the platform system to evolve into a complex system. Under the impetus of bidirectional technology empowerment, the platform system has seen a dual emergence. The first one is the emergence of a mega market on the basis of platform enterprises, which implies the market construction outside of the traditional system of market regulation. The second one is the emergence of a powerful society on the basis of the platform market, which lays the social foundation for the development of online car-hailing. Both the "form" of market construction and the "force" of social foundation emerging from the platform system promote the state's recognition, acceptance and authorization of online car-hailing services.