【作者简介】沙垚，中国社会科学院大学新闻传播学院、中国社会科学院新闻与传播研究所；杨文根，中国人民大学新闻学院

【文章来源】《社会学研究》2026年第1期

【内容提要】除了下沉平台之外，乡村自主平台如何生存发展值得关注。在经营过程中，这些平台探索出具有县乡特色的“流量—供应—主体”三维路径。数字连通与城乡融合进一步强化了乡村自主性所蕴含的开放性。在机会结构、实践过程和行动主体共同构成的耦合机制中，乡村数字自主性逐渐浮现，体现为县乡社会在数字化转型中整合多种资源、调动各类主体，进而实现自主发展、迈向更优状态的总体性能力。理解乡村数字自主性，不仅有助于深化对乡村自主性的理论认知，也为审视数字时代的乡村现代化进程提供了新视角。

【关键词】平台下沉；乡村自主平台；乡村数字自主性；青年入乡

【全文链接】https://shxyj.ajcass.com/Magazine/show/?id=121907

Rural Digital Autonomy and Its Generative Mechanism: A Case Study of an Ecommerce Platforms Operational Practices

Abstract: Beyond descending platforms, the survival and evolution of autonomous rural platforms merit close attention. In the construction of platform markets, these platforms have gradually developed a county and township specific practical logic characterized by the co formation of "traffic, supply, and agency". Digital empowerment and urban rural integration have amplified the connectivity and coupling attributes embedded in rurald autonomy, giving rise to rural digital autonomy-a holistic capacity of county township societies to integrate diverse resources and mobilize multiple actors toward self directed development and collective improvement in the process of digital transformation. The articulation of this concept deepens our understanding of rural autonomy and provides a new analytical lens for interpreting rural modernization in the digital era.