【作者简介】阎菡，香港科技大学；陈宗仕，浙江大学

【文章来源】《社会学评论》2025年第6期

【内容提要】本研究立足义利观、信任、冒险精神和政商文化四大维度，构建了我国企业慈善捐赠的文化解释框架。依托该框架，基于 2014 年中国私营企业调查数据，本研究考察了商帮文化如何影响民营企业的慈善捐赠。研究发现：第一，整体上传统商帮文化对民营企业的慈善捐赠行为具有显著的正向驱动作用。第二，在商帮文化的细分维度下，相比地缘型商帮企业，血缘型商帮企业的捐赠水平更高；相比风险规避型商帮企业，风险偏好型商帮企业的捐赠水平更高。第三，政治联系对企业慈善捐赠的正向促进作用，并未因商帮政商文化属性的不同而产生显著差异。本研究揭示了我国商帮文化中强关系信任特质所发挥的积极作用，这与西方文化语境下的信任机制存在明显差异，凸显了我国激发民营企业捐赠的制度和文化优势。

【关键词】企业慈善 / 文化解释 / 商帮文化 / 民营企业

【全文链接】http://src.ruc.edu.cn/CN/Y2025/V13/I6/91

Cultural Explanation of Corporate Philanthropy:The Case of Chinese Merchant Guild Culture and Private Enterprise Donations

Abstract: This study establishes its foundation on four core dimensions—the view of righteousness and benefit, trust, entrepreneurial risk-taking propensity, and government-business culture—and attempts to construct a cultural explanatory framework for corporate philanthropy. Leveraging this framework and the survey data of Chinese private enterprises in 2014, this study examines how the culture of merchant guild influences the charitable donations of private enterprises. The key findings of the study are as follows: First, the overall traditional merchant guild culture exerts a significant positive driving effect on the private enterprise donation.Second, among the subdivided dimensions of merchant guild culture, enterprises affiliated with kinship-based merchant guilds donate more than those associated with geographically-based merchant guilds; meanwhile, enterprises rooted in riskpreferring merchant guilds donate more than those in risk-averse merchant guilds.Third, the positive effect of political connections on corporate donations does not exhibit significant differences due to variations in the government-business cultural attributes of different merchant guilds. This study reveals the positiveeffects of the strong relational trust culture of China’s merchant guilds, which differs significantly from that within the Western culture, and further highlights the institutional and cultural advantages that motivate private enterprise philanthropy.