【作者简介】伍洲扬，云南大学

【文章来源】《社会学评论》2026年第3期

【内容提要】本文以基诺山货市集为经验起点，重新审视了格尔茨的巴扎经济模型在饮食消费场景中的适用性与局限性。传统模型聚焦于信息稀缺背景下的搜索行为，隐含理性人假设与市场现代性前提，侧重社会嵌入的补偿性分析。本文引入风土性探寻视角，将赶集重构为充满热情的、对生活细节与本真的积极“解谜”，而非功能导向的纯粹经济交易。通过剖析主客双方居民以饮食为媒介的关系接近性实践，揭示了赶集活动如何暂时性修补了现代人与食物的疏离关系。进而，本文提出以兴趣探寻和文化体验为核心的心态原则，为文旅开发与生态消费语境下的中国定期市集研究提供了理论补充。

【关键词】基诺族 / 山货市集 / 巴扎经济模型 / 风土性探寻 / 现代性修补

【全文链接】https://src.ruc.edu.cn/CN/Y2026/V14/I3/165

Exploring Fengtu and Repairing Modernity:Reframing the “Bazaar Economy Model” through the FieldExperience of the Jinuo Mountain Products Marketplace

Abstract:  Drawing upon the Jinuo Mountain Products Marketplace as its ethnographic foundation,this paper revisits the applicability and limitations of Clifford Geertz’s “Bazaar Economy Model” within the sphere of food consumption. While the conventional model prioritizes search behavior under conditions of information scarcity—presupposing the rational actor and market modernity while focusing on social embeddedness as a compensatory mechanism—this study introduces a perspective of “fengtu-driven exploration.” It reframes the practice of “going to periodic marketplace（ganji）” as an affective “unriddling” of everyday minutiae and authenticity,transcending purely functional economic transactions. By analyzing the practices of “relational proximity” mediated by food between outsiders and locals,this paper reveals how such exploratory activities temporarily suture the alienation between modern subjects and their sustenance. Ultimately,this study opens up a framework centered on the mindset of “interest-driven explorers” and “cultural experiencers”,offering an alternative theoretical framework for studying Chinese periodic marketplaces in the contexts of cultural tourism and ecological  consumption.