【作者简介】巩开颜，何晓斌，清华大学社会科学学院

【文章来源】《社会学评论》2026年第2期

【内容提要】网络文学是数字时代重要的文化消费品，网文读者形成了不同的数字阅读品味。数字素养经由可见范围、群体互构、博弈能力与平台的多种推荐机制相互作用，影响着数字阅读品味的建构和区隔。数字素养高的读者经与平台互构，其数字阅读品味往往较为精致；而数字素养低的读者易受平台形塑，其数字阅读品味往往浅白。数字阅读品味区隔与经典品味区隔在形成、表现和阶层关系上存在差异，其分层模式更为隐蔽、固化。本文阐明了数字阅读品味区隔的形成机制及其与经典品味区隔的差异，进一步丰富了数字社会分层研究的文化维度。

【关键词】文化消费 / 数字素养 / 网络文学 / 品味 / 区隔

【全文链接】http://src.ruc.edu.cn/CN/Y2026/V14/I2/100

Digital Literacy, Platforms, and the Distinction of Online Literature Reading Taste

Abstract: Online literature represents a significant form of cultural consumption in the digital age. Readers have developed diverse online reading tastes. Digital literacy interacts with platforms’varied recommendation mechanisms through accessible scope, group co-construction, and gaming capabilities, influencing the formation and distinction of digital reading tastes. Readers with high digital literacy interact with platforms, developing exquisite digital reading tastes, whereas those with low digital literacy are shaped by platforms into plain digital reading tastes. Digital reading taste distinction is different from classical taste distinctions in formation, manifestation, and class relations, being more concealed and relatively entrenched. This paper elucidates the formation mechanisms of digital reading taste distinction and its differences from classical taste distinctions, thereby enriching the cultural dimension of research on digital social stratification.