【作者简介】杜世超，复旦大学

【文章来源】《社会学评论》2025年第6期

【内容提要】本研究从文化关系性的视角考察文化对个体捐赠意愿的塑造，发现文化对个体捐赠意愿的影响存在两个机制：一是特定文化要素对个体捐赠意愿产生直接影响；二是文化要素可以通过激发潜在捐赠者对受助对象的文化认同而增强其捐赠意愿。后者的文化共鸣作用强于前者。此外，人们对文化共鸣的感受是情境化的，但文化共鸣一旦达成，其对个体捐赠意愿的促进作用稳定存在且不受社会角色的调节。文化的力量体现为同“文”相“怜”，即文化认同会促进善行。增强潜在捐赠者和受助对象之间的文化关联可以进一步释放我国慈善捐赠事业的民间能量。

【关键词】文化要素 / 文化共鸣 / 捐赠意愿 / 问卷实验 / 异质性

【全文链接】http://src.ruc.edu.cn/CN/Y2025/V13/I6/72

Sympathy from Culture Relationality:Cultural Elements, Cultural Resonance, and the Intention of Charitable Giving

Abstract: This study examines how culture impacts people’s intention of charitable giving from the perspective of cultural relationality. Using the survey experiment design, the study discovers two co-existing mechanisms. Firstly, particular cultural elements directly affect people’s intention of charitable giving. Second, these cultural elements can boost donor intention by enhancing their perception of cultural resonance with recipients. The latter mechanism is much stronger. The perception of cultural resonance is found to be contextualized, whereas its impact on the intention of charitable giving is stable and inalterable by donors’social roles. The impact of culture on sympathy can be explained as the cultural identity inproves the beneficence. The findings suggest that the energy of charitable giving in China can be further released by promoting cultural connectedness between potential donors and recipients.