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网络社会学

数字趣缘社群中的互动机制——基于关系事件模型的动态分析

2026-03-30 作者: 宋庆宇

【作者简介】宋庆宇,杭州师范大学社会学系

【文章来源】《社会学研究》2026年第2期

【内容提要】本研究通过关系事件模型探究数字社群中互动机制的生成逻辑及其与传统互动的差异。研究发现,驱动互动的逻辑从个体的社会特征与关系依赖向内生性时序依赖转变,技术触发的行为惯性替代了深层的情感联结;即时互惠与微观路径依赖构成核心机制,确保了异步互动情境下的对话连贯性;嵌入互惠呈显著负向效应,揭示了线上社会互动中的非对称依赖,挑战了传统互惠规范。研究表明,数字社群是技术逻辑重塑下的“脱域”产物,探究数字社群的维系机制有助于理解原子化时代的社会整合。

【关键词】数字社群;趣缘组织;关系事件模型;互动秩序;互惠性

【项目基金】本文系国家社会科学基金青年项目“数字设备应用中的健康观念塑造机制研究”(20CSH57)的阶段性成果。

【全文链接】https://shxyj.ajcass.com/Magazine/show/?id=122487


Interaction Mechanisms in Digital Communities of Interest: A Relational Event Models

Abstract: This study employs the relational event models to investigate the generative logic of interaction mechanisms within digital communities and their divergence from traditional social interactions.The findings reveal that, the logic of interaction shifts from individual social attributes and relational dependence toward endogenous, temporal dependence, with technology-triggered behavioral inertia replacing deep emotional bonds. Immediate reciprocity and micro-level path dependence constitute the core mechanisms, ensuring conversational coherence in asynchronous interactive environments exists. Embedded reciprocity shows a significant negative effect, revealing asymmetrical dependence in online social interactions and challenging traditional norms of reciprocity. The study suggests that digital communities are "disembeded” products reshaped by technical logic, and exploring their maintenance mechanisms contributes to understanding social integration in an era of atomization.

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