【作者简介】黎相宜，杨宜滋，吴玲芳，中山大学

【文章来源】《社会学评论》2026年第1期

【内容提要】数字技术革命引发了世界体系、国家与社会层面的深刻变迁。以往研究并未特别关注驱动数字社会发展的力量。本文旨在分析国家所处的体系情境与社会情境是如何导致差异化的数字社会发展战略，并对全球数字竞争结果产生影响的。研究发现，滴灌式精准发展战略与总体式动员发展战略有效激发了数字用户国的社会需求，为其充分发挥规模经济效应提供了社会基础；而筛选式外包发展战略则使社会在创造与获取数据价值的能力上呈现出不均衡状态，并导致了消费者惩罚效应。本研究为理解各国在数字时代的路径选择与竞争结果提供了基于情境动因的解释框架。

【关键词】全球数字竞争 / 数字社会发展战略 / 数字用户国 / 规模经济效应 / 消费者惩罚效应

【全文链接】http://src.ruc.edu.cn/CN/Y2026/V14/I1/5

Strategies of Digital Society from a Comparative Perspective

Abstract: The digital technology revolution has triggered profound changes at the world system, national, and social levels. However,previous research has not focused on the forces driving the formation and development of digital societies. This paper attempts to explain how a country’s systemic and social contexts differentiate its digital society development strategies and ultimately influence the outcome of its global digital competition. It is found that the precision drip-irrigation digital social development strategy and overall mobilization provide social foundations for digital user countries to effectively stimulate social demand and give full play to the scale economy effect. On the other hand, the outsourcing development strategy appears unbalanced leading to consumer penalty effects. This study provides a contextdriven explanatory framework for understanding the path choices and competitive outcomes of various countries in the digital era.