【作者简介】卜莲秀，王毅杰，河海大学

【文章来源】《社会学评论》2024年第5期

【内容提要】本研究聚焦于地方政府的文化竞争行为，分析了地方政府争夺、整合与维系注意力这一核心资源的策略及其动力。研究发现，地方政府基于文化产业，通过“政企联盟”的外部文化包装与“政民联动”的内部文化经营，持续争夺上级乃至社会的注意力，并对注意力资源进行协调与再分配，以维系文化竞争优势。在文化竞争中，地方政府通过双重注意力经营实现了多元收益，形成了“文化打造-注意力获取-多元收益”的发展模式。本研究有助于深化对地方政府文化竞争真实图景的认识，也扩展了锦标赛理论的广度。

【关键词】地方政府 / 文化竞争 / 双重注意力 / 多元收益 / 优势赛

【全文链接】http://src.ruc.edu.cn/CN/Y2024/V12/I5/26

Dual Attention Management: Transformative Cultural Competition in Local Governments

Abstract: The study examines local governments’cultural competition, focusing on strategies and motivationto capture, integrate, and maintain attention.It finds thatthrough“government-enterprise alliances”for external packaging and “government-citizen collaboration”for internal management, local governments continuously capture attention from higher authorities and society. This attention is coordinated and redistributed to sustain a competitive cultural edge. The dual attention management of the local governments yields multiple benefits, forming a “cultural creation-attention acquisition-multiple benefits”model. This study enhances the understanding of local government cultural competition and broadens the scope of tournament theory.